Senior Account Based Marketing Manager
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Job Description
Account-Based Marketing Manager leading ABM programs for Schoox. Collaborate with sales and marketing teams to drive measurable impact on pipeline and revenue outcomes.
Responsibilities:
- Own the end-to-end ABM strategy and execution across priority segments, driving measurable impact on pipeline creation, acceleration, and revenue outcomes.
- Serve as a strategic partner to Sales, BDR, Product Marketing, and Revenue Operations leadership to align ABM priorities with go-to-market goals.
- Define and evolve ICPs, account tiers, and buying group strategies to support scalable, repeatable revenue growth.
- Lead the design and execution of multi-channel ABM programs across digital advertising, email, web personalization, events, and sales enablement.
- Translate business and revenue objectives into measurable ABM programs aligned to funnel stages and account progression.
- Leverage intent data, engagement signals, and performance insights to prioritize accounts, inform strategy, and optimize program effectiveness.
- Own measurement and reporting across reach, engagement, pipeline influence, and revenue contribution, delivering clear insights to marketing and sales leadership.
- Establish and refine ABM processes, playbooks, and best practices to enable consistency and scalability across teams.
- Identify opportunities to improve tooling, workflows, and automation to increase efficiency and impact.
- Act as a thought partner and internal advisor on account strategy, campaign planning, and go-to-market execution.
Requirements:
- 7+ years of experience in B2B demand generation, ABM, or integrated marketing roles.
- Proven experience building and executing ABM programs across one-to-one, one-to-few, and one-to-many motions.
- Strong understanding of ICP development, segmentation, and buyer journey mapping.
- Hands-on experience with ABM and marketing platforms such as Demandbase or 6sense, marketing automation tools (HubSpot, Marketo, etc.), personalization platforms (Folloze), and CRM systems (Salesforce).
- Strong analytical skills with the ability to measure performance and optimize for pipeline impact.
- Experience working cross-functionally with Sales, BDRs, Product Marketing, and RevOps.
- Comfortable operating in a fast-paced, evolving SaaS environment.
- Excellent communication, organization, and project management skills.
Benefits:
- A description of our employee benefits may be found HERE
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