Marketing Specialist
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Job Description
Marketing Specialist developing campaigns and communications for Crump, a distributor of insurance and retirement products. Managing marketing plans, materials, compliance reviews, and virtual events.
Responsibilities:
- Serve as the marketing partner for assigned business units and maintain regular meetings with key business unit leaders
- Develop marketing plans with business unit leaders and marketing management
- Develop marketing deliverables including broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, website content, social media postings, trade show exhibits, and audio/visual presentations
- Proofread and edit copy before final approval
- Follow marketing and compliance review processes to obtain approvals and meet legal, regulatory, and branding requirements
- Assist with designing and executing custom surveys to assess campaign effectiveness
- Perform administrative functions including list management, inbox management, internal project management/project sharing, and recurring external emails
Requirements:
- Effective interpersonal and written communication skills
- Excellent customer service skills for internal and external customers
- Effective time management and prioritization skills
- Ability to manage multiple tasks simultaneously
- Ability to work independently, in a team, and in a self-directed fashion
- Experience with PCs in a Windows environment
- Proficiency in Microsoft Office applications
- Ability to analyze problems and develop solutions
- Ability to communicate with individuals at all organizational levels
- Bachelor's degree in marketing or communications, or equivalent education, training, and work-related experience
- Two years of experience in a Marketing role
- Proven project management experience
- Ability to build relationships with teammates, clients, and vendors
- Understanding of design capabilities and online content presentation options
- Experience with marketing and communications best practices, including social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meetings and events
- Strong writing, editing, and proofreading skills, including AP Style Guidelines
- Basic understanding of the life insurance industry and ability to explain basic industry terms
- Proficiency in Adobe Creative Cloud, primarily InDesign, Photoshop, Illustrator, and Dreamweaver
- Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development
- Ability and willingness to host virtual events using company software, including Webex, and develop creative ways to increase interaction and attendee engagement
- Experience with Marketo preferred
- Experience with Microsoft Dynamics preferred
- Prior marketing experience in the insurance industry preferred
- Knowledge of Crump, its carriers, business partners, and affiliates preferred
- Employment offer contingent upon successful background screening
Benefits:
- PTO
- Medical insurance
- Dental insurance
- Vision insurance
- Retirement savings
- Disability insurance
- Life insurance
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