Federal Marketing Analytics and Insights Manager
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Job Description
Marketing Analytics and Insights Manager strengthening Accenture Federal Services’ federal marketing through data, governance, dashboards, CRM, and AI-powered analytics. Driving measurable performance and decision-making across marketing, leadership, business, and growth teams.
Responsibilities:
- Lead data strategy, governance, analytics, quality, and integration efforts for marketing and communications data
- Oversee cross-channel tracking and measurement infrastructure, including tracking links, data lake or API-based integrations, and reporting requirements
- Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks, and aligned data sources
- Develop dashboards, reporting frameworks, and analytics models that translate complex data into actionable insights
- Analyze performance, forecast trends, and guide strategic optimization using data-driven methodologies
- Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate business impact
- Identify and synthesize trends and insights that inform engagement strategies and strengthen marketing effectiveness
- Govern the CRM platform to ensure data accuracy and enable client intelligence and activity tracking
- Serve as a connector across Marketing + Communications, Leadership, Business, and Growth teams
Requirements:
- Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment
- Bachelor’s degree
- Strong written and verbal communication skills
- Ability to present insights clearly to stakeholders at all levels
- Ability to manage multiple projects in a deadline-driven environment
- Executive presence and strong stakeholder management skills within a matrixed organization
- Team-oriented and highly collaborative with strong interpersonal skills
- Understanding of integrated marketing disciplines is a bonus
- Working knowledge of Salesforce, Marketing Cloud, or similar CRM and marketing automation platforms is a bonus
- Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, Power BI, or other data visualization tools is a bonus
- Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs is a bonus
- Applicants for employment in the US must have work authorization that does not now or in the future require visa sponsorship
Benefits:
- Collaborative and caring community
- Hands-on experience
- Certifications
- Industry training
- Equal employment opportunities
- Reasonable accommodation for disabilities or religious observances
- Veteran employment opportunities
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