Senior Campaign Manager
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Job Description
Senior Campaign Manager leading digital advertising strategies and performance optimization for complex clients. Collaborating with teams to execute high-value campaigns across various platforms.
Responsibilities:
- Lead the planning and execution of complex paid media strategies across multiple platforms including programmatic, search, and social.
- Develop strategic recommendations to drive performance improvements for high-value client accounts.
- Identify opportunities to improve campaign structure, targeting, and bidding strategies to maximize return on investment.
- Translate campaign data into actionable insights and strategic recommendations for internal teams and clients.
- Oversee the setup, trafficking, and ongoing management of large-scale digital advertising campaigns.
- Monitor campaign pacing, delivery, and performance to ensure campaigns meet or exceed client KPIs.
- Conduct advanced campaign analysis to identify trends, opportunities, and risks.
- Implement optimization strategies across channels to improve campaign efficiency and performance.
- Provide advanced technical support for troubleshooting issues related to creative assets, tracking tags, platform integrations, and data discrepancies.
- Work with internal teams to ensure tracking, tagging, and attribution are implemented correctly.
- Escalate platform issues to technology partners when required and manage resolution.
- Analyze campaign data and performance trends to provide meaningful insights and recommendations.
- Support Account Managers with strategic reporting and performance analysis for clients.
- Ensure accurate reporting and data integrity across platforms and analytics tools.
- Partner closely with Account Managers, Optimization Specialists, and Data Analysts to drive strong campaign outcomes.
- Mentor Campaign Managers and Assistant Campaign Managers, sharing knowledge and best practices.
- Contribute to improving internal campaign management processes, workflows, and operational efficiency.
Requirements:
- Bachelor’s degree or college diploma in Marketing, Advertising, Communications, Business, or a related field
- 6+ years of progressive experience in digital campaign management, media planning/buying, or advertising, either in an agency or in-house environment
- Experience with digital media planning and buying across multiple channels including programmatic, search, and social
- Proven experience managing large-scale digital media budgets of $5M+ annually
- Certification in DV360, SA360, Google Analytics, Google Ads, and Facebook/Meta
- Certification in Campaign Manager 360 (CM360)
- Hands-on experience setting up and managing campaigns on Search Ads platforms (Google, Microsoft Bing, Yahoo) and DV360
- Strong working knowledge of Facebook Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms
- Experience working with third-party creative automation platforms such as Spaceback
- Experience using Dynamic Creative Optimization (DCO) tools
- Familiarity with media research and planning tools such as ComScore, eMarketer, or similar platforms
- Experience using Google Tag Manager, including understanding tags and troubleshooting tracking issues
- Advanced proficiency in Microsoft Excel, including Pivot Tables, dashboards, and macros
- Strong understanding of the digital advertising and ad tech ecosystem
- Excellent English communication skills, both written and verbal (in-person, phone, and email)
- Ability to manage multiple priorities and perform effectively under pressure across different business verticals
- Strong attention to detail and organizational skills.
Benefits:
- Remote work + Summer Hour Fridays
- 3 weeks of annual paid vacation with tenure increases
- Additional paid holiday season break
- Paid sick leave
- Extended Health and Dental benefits + Wellness spending account
- Professional development funding
- Retirement savings matching
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