Senior Community Strategist, Chinese – Gaming
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Job Description
Senior community strategist leading Chinese market strategy for Keywords Studios. Collaborating with global teams to enhance community engagement and culture across platforms.
Responsibilities:
- Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
- Define a China-first value proposition for the community.
- Identify key audience segments based on motivations and social and community behaviors, not just demographics
- Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why).
- Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it).
- Ensure all content and messaging are not just localized but culturally relevant and trend-aware.
- Must have addition: knowledge of the gaming market in China, doesn't have to be a hardcore player, but understanding of popular RPG games and the general ecosystem is vital.
Requirements:
- 1-2 years Senior Strategist experience or more
- Good understanding of core strategic principles & frameworks
- Sense of direction between data-driven analytics and creative strategy
- Strong grasp of social & web analytics (native & via tools)
- Strong numeracy and comfort with numerical data
- Very strong written and spoken communication skills
- High level of self-sufficiency and organization
- A passion for marketing
- Good knowledge of Social / Community Strategy
Benefits:
- As a remote role, we offer flexibility and a nice work-life balance.
- Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
- We work on exciting projects with global brands. We help the world’s greatest game development/publisher studios on community and social media management, while they work hard to develop stunning game experiences, including MMOs, AAA blockbusters, indie gems and mobile hits.
- Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.
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