Senior Coordinator de Marketing de Influencia
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Job Description
Coordinador/a Senior de Marketing de Influencia para identificar, contratar y gestionar influencers. Alineando campañas de marca en Chile y Argentina y negociando colaboraciones con talentos y agencias.
Responsibilities:
- Identificar, reclutar, negociar, contratar y gestionar relaciones con influencers digitales y creadores de contenido
- Alinear las colaboraciones con los objetivos de marca, campañas de marketing y metas de negocio
- Investigar, identificar y prospectar influencers para distintas campañas, categorías y mercados
- Desarrollar y mantener un pipeline calificado de influencers, creadores, celebridades y afiliados
- Realizar contactos iniciales, presentaciones y reuniones de alineación con potenciales socios estratégicos
- Negociar contratos, entregables, derechos de uso de imagen, exclusividad y compensación económica
- Gestionar la contratación, onboarding y documentación de influencers
- Construir y mantener relaciones de largo plazo con talentos, agencias y representantes
- Evaluar métricas de desempeño, engagement, audiencia y afinidad con la marca antes de la contratación, bajo supervisión
- Colaborar con los equipos de Marketing, Social Media, Branding, PR, Legal y Compras
- Monitorear tendencias del mercado de creadores e identificar oportunidades de colaboración
- Garantizar el cumplimiento de políticas internas, normativas publicitarias y requisitos contractuales
Requirements:
- Título profesional en Marketing, Publicidad, Administración de Empresas o carreras afines
- Excelente capacidad de redacción y edición en español y portugués, idealmente con nivel nativo
- Experiencia senior en marketing de influencia, negociación con agencias de influencers o áreas relacionadas
- Experiencia comprobada en gestión y relacionamiento con influencers y creadores de contenido
- Alta capacidad de negociación de valores y plazos
- Capacidad para realizar seguimiento de materiales creativos
- Disponibilidad para viajar cuando sea necesario
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