Senior Director, Digital Experience and Channels
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Job Description
Senior digital leader owning WP Engine’s WordPress website and acquisition channels. Building measurable customer journeys across SEO, media, nurture, partnerships, and experimentation.
Responsibilities:
- Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience
- Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels
- Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships
- Build experimentation, personalization, self-service, and conversion-optimization capabilities
- Recommend and manage channel allocation within approved growth priorities
- Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency
- Develop digital, channel, and experience leaders and manage agencies, platforms, and external partners
- Partner with New Growth, Brand, Product Marketing, Content and Creative, Customer Marketing, and Revenue Marketing COE
Requirements:
- 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership
- Demonstrated ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys
- Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline
- Deep understanding of paid and organic acquisition, SEO and GEO, media economics, nurture, attribution, and the strengths and limitations of individual channels
- Strong analytical judgment and experience building testing programs that improve conversion and customer acquisition efficiency
- Ability to share growth accountability with strategy leaders while retaining clear authority over channels, experiences, and execution quality
- Experience leading broad teams, agencies, budgets, platforms, and competing priorities in a complex global organization
Benefits:
- Company Stock Options
- Medical, Dental, Vision, and Life Insurance
- Fertility Benefits (IVF/Fertility drug coverage)
- HSA Company contribution
- 401(k) with a 4% match
- Disability Insurance
- Paid Family and Caregiver’s Leave
- Employee Assistance Program
- Generous Vacation Time
- One-time $500 payment to set up your home office
- 4 Company Wellness Days a year
- 1 floating holiday
- Pet Insurance
- On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
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