Senior Director, Growth Marketing
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Job Description
Senior Director of Growth Marketing at Transact + CBORD leading demand generation, ABM strategy, and team development for integrated technology solutions in education and healthcare.
Responsibilities:
- Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters, fostering a culture of accountability, creativity, and results
- Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization
- Define and own the enterprise ABM strategy across Healthcare and Higher Education
- Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays
- Own pipeline targets for Growth Marketing
- Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies
- Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem
- Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, CPL, CAC efficiency, and ROI
- Collaborate with Sales, Product Marketing, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.
Requirements:
- 15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors
- Proven leadership experience, including managing and scaling multi-disciplinary marketing teams
- Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement
- Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms
- Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes
- Strong analytical mindset, with the ability to interpret complex data and translate insights into action
- Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions
- Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders
- Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams
- A growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals.
Benefits:
- Employer paid Life Insurance
- AD&D
- Short-Term Voluntary Long-Term Disability Insurance
- Term Life Insurance
- AD&D
- Access to FSA Plans & Commuter Benefit Plans
- 401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay
- Access to the Roper Employee Stock Purchase Plan
- Paid Parental Leave Program
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