Senior Director, Marketing
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Job Description
Senior Director, Marketing responsible for launching DT120 at Definium Therapeutics. Leading strategic marketing plans while collaborating with regulatory, medical, and sales teams to achieve corporate goals.
Responsibilities:
- Develop annual marketing plans, brand strategies, and value propositions for DT120
- Manage the entire product lifecycle from pre-launch to post-launch, including market assessment, segmentation, and differentiation, execution, measurement, and optimization
- Oversee the promotional review process (MLR/PRC) to ensure all marketing materials, including digital and print, are compliant
- Partner with R&D, Medical Affairs, Market Access, and Sales teams to shape evidentiary needs and support commercial objectives
- Direct external advertising/media/market research agencies and manage marketing budgets to ensure high-ROI initiatives
- Drive digital strategy, including Veeva systems, social media, and web initiatives to engage Healthcare Professionals (HCPs) and patients
- Identify and build relationships with Key Opinion Leaders (KOLs) to support scientific exchange and brand positioning. Drive congress and advisory board planning and execution
Requirements:
- Bachelor’s degree in Life Sciences, Marketing, Business or related discipline, advance degree preferred (MBA preferred)
- Minimum 15 years in the pharmaceutical, biotech, or healthcare consulting industry, with experience in product launch and brand management
- Deep understanding of pharmaceutical regulations governing HCP and consumer promotion
- Experience with HCP and Patient/Consumer marketing required
- Proven ability to lead, mentor, and build high-performing teams, often in a matrixed environment required
- Proficiency in analyzing market trends, competitive intelligence, and financial models for forecasting
- Skilled with cross functional collaboration and astute at influence, curious to learn from others, driven to share outputs and socialize commercial strategy and objectives
- Experience with REMS product preferred
- Launch experience in the US market required
- Ability to synthesize complex data into actionable strategies
- Strong presentation skills and ability to influence senior, cross functional and sales team stakeholders
- Ability to travel as required. Average 10-20%, reaching 50% or more in some months
Benefits:
- 100% paid health benefits including Medical, Dental and Vision for you and your dependents
- 401(k) program with company match and vesting after the turn of the first month after your start date
- Flexible time off
- Generous parental leave and some fun fringe perks!
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