Senior Field Marketing Manager
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Job Description
Senior Field Marketing Manager executing high-impact field marketing programs and events for SentiLink's growth. Driving attendance and building relationships in the fintech ecosystem through targeted strategies.
Responsibilities:
- Own the strategy and execution of SentiLink’s field marketing and events program, including industry conferences, hosted events, partner activations, and regional roadshows
- Plan and execute multi-city roadshows in key markets, including venue selection, audience targeting, partner coordination, and local promotion
- Partner closely with Sales to identify priority accounts and regions, driving attendance and meeting generation for roadshows and events
- Manage end-to-end event execution: vendor coordination, logistics, booth strategy, content, and onsite execution
- Drive measurable pipeline impact from events and roadshows, including pre-event outreach, onsite engagement, and post-event conversion
- Develop creative, differentiated event experiences that reinforce SentiLink’s brand and thought leadership
- Collaborate with Product Marketing and Growth teams to ensure consistent messaging and campaign alignment across channels
- Track and report on performance, including pipeline generated, ROI, and key learnings across events and roadshows
- Manage event budgets and optimize spend for maximum impact
- Support broader demand generation initiatives as needed (e.g., webinars, campaigns, content distribution)
- Build and manage relationships with key partners, industry organizations, and event vendors
Requirements:
- 7+ years of experience in field marketing and events within B2B SaaS, fintech, or financial services
- Proven track record of executing events and/or roadshows that drive measurable pipeline and revenue impact
- Experience planning and running multi-city or regional event programs
- Strong project management skills with the ability to manage multiple events and timelines simultaneously
- Experience partnering closely with Sales teams to drive meeting generation and pipeline outcomes
- Detail-oriented with strong execution skills and ability to operate independently
- Creative thinker with a passion for building memorable, high-quality experiences
- Comfortable working in fast-paced, high-growth environments
- Experience with tools such as Salesforce, HubSpot, Marketo, or event platforms is a plus
- Willingness to travel up to 30-40% for events, roadshows, and onsite execution
- Candidates must be legally authorized to work in the United States and must live in the United States
Benefits:
- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match (or equivalent for non US-based roles)
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more!
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