Senior Growth Marketing Manager
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Job Description
Senior Growth Marketing Manager accelerating revenue and scaling inbound pipeline for Harbor Compliance. Enhancing user journey and optimizing ecommerce paths for better customer conversion.
Responsibilities:
- Own the delivery of quarterly and annual ecommerce revenue targets by optimizing self-serve conversion paths from initial page visit to completed order.
- Design and execute a comprehensive testing roadmap to drive incremental transactional revenue through A/B and multivariate experimentation across high-impact pages.
- Scale qualified inbound pipeline by developing demand generation programs, including SEO-optimized entry points, gated content, and campaign-specific landing pages.
- Enhance funnel velocity by optimizing user experience and conversion rates beyond the first click, specifically targeting lead to sales-ready lead transitions.
- Launch and manage multi-channel demand campaigns from initial planning through to advanced performance reporting and analysis.
- Collaborate with sales and subject matter experts to refine messaging and ensure marketing programs align with pipeline objectives in a sales-assisted environment.
- Drive the re-engagement of stalled leads through automated nurture programs and targeted lifecycle journeys to maximize existing database value.
- Establish and maintain high standards for data-driven decision-making, using web analytics to communicate campaign performance and actionable insights to the broader organization.
Requirements:
- 4 to 7 years of B2B marketing experience with a proven track record in designing and launching successful demand generation and inbound programs.
- Extensive hands-on experience in a high-growth environment, ideally within organizations generating 50 million to 100 million in annual revenue.
- Proven ability to build, manage, and optimize complex campaigns using marketing automation systems and CRM platforms.
- Technical mastery of web analytics tools, such as GA4 or HubSpot reporting, to measure and report on full-funnel performance.
- Demonstrated expertise in ecommerce conversion principles and the mechanics of digital purchase funnels.
- Strong copywriting and messaging skills specifically tailored for high-conversion demand campaigns and user paths.
- Experience navigating and optimizing the intersection of self-serve acquisition and sales-assisted growth motions.
- Ability to identify root causes of funnel friction and implement pragmatic, realistic solutions that improve user flow and revenue outcomes.
Benefits:
- Health benefits
- Flexible paid time off
- Parental leave
- Fertility and adoption assistance
- 401(k)
- Educational reimbursement
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