Senior Manager – Revenue Growth Management
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Job Description
Senior RGM manager scaling pricing, promotion, and trade investment strategy for Generous Brands’ nutrition beverage portfolio. Building analytics, guardrails, and repeatable revenue growth routines.
Responsibilities:
- Report to the Sr. Director, Sales Finance & RGM
- Develop and lead revenue growth management strategy across pricing, promotion, mix, and revenue optimization
- Establish commercial guardrails including price corridors, price ladders, promotional depth and frequency, and pack architecture roles
- Evaluate pricing actions, pack changes, and promotional strategies using financial and consumer-based analytics
- Own price-pack architecture frameworks, including channel price ladders, pack roles, elasticity-informed recommendations, and innovation sizing
- Partner with Brand, Innovation, and Category teams on portfolio decisions involving net revenue, margin, velocity, incrementality, and cannibalization
- Define trade investment strategy and governance, including spend guardrails, ROI expectations, and reinvestment or pullback routines
- Lead pre- and post-event analysis of incrementality, halo/cannibalization, and profitability
- Support customer and channel plans through assortment strategy, promotional calendars, pricing compliance, and competitive benchmarking
- Collaborate with Sales to improve negotiation readiness through fact-based economic insights and guardrails
- Build scalable RGM tools and routines, including scorecards, templates, playbooks, and decision forums
- Partner with Finance, Analytics, and IT to improve data quality and automation
- Align internal shipment data with syndicated and market signals where relevant
Requirements:
- 8+ years of progressive experience in RGM / Revenue Management / Commercial Strategy / Category Management / Trade Strategy within CPG; beverage preferred
- Demonstrated expertise in pricing, promotion, trade investment effectiveness, and/or price-pack architecture
- Strong analytical skills, including incrementality, elasticity, mix, margin, and ROI analysis
- Proven ability to influence cross-functional leaders and drive adoption of new ways of working
- Bachelor's degree in Finance, Economics, Business, Engineering, Mathematics, or related field
- MBA / CPA / CMA or advanced technical degree preferred
- Experience with syndicated and/or commercial performance data, including IRI/Nielsen, shipment/scan alignment, and TPM tools preferred
- Familiarity with RGM toolkits and measurement approaches preferred
- Experience influencing and developing a new function in a CPG company preferred
- Structured problem solving and comfort with ambiguity
- Strong business judgment and bias for action
- Clear executive communication and ability to simplify complex analytics
- Collaborative leadership and ability to drive change through influence
- High standards for rigor, consistency, and repeatability
Benefits:
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
- Annual Bonus Opportunity
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