Senior SEO Outreach Specialist

Posted 6hrs ago

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Job Description

Senior SEO Outreach Specialist scaling link-building for Heidi’s AI healthcare platform. Building outreach systems, publisher partnerships, and organic growth across global markets.

Responsibilities:

  • Design and own the link-building roadmap, including domain-tiering frameworks, target-market maps, and campaign sequencing aligned with SEO priorities and product launches
  • Run the highest-value and most complex outreach campaigns
  • Set quality standards and playbooks for the wider team
  • Build and manage long-term editorial and media partnerships with publishers, journalists, and healthcare media
  • Coordinate with SEO, content, and GTM teams
  • Align link-building with the content calendar, product launches, and ranking priorities
  • Own the outreach technology stack across prospecting, enrichment, CRM, sequencing, and QA
  • Build documented outreach processes
  • Deliver regular reporting to leadership and provide strategic recommendations
  • Connect link placements to organic growth outcomes
  • Coordinate and review outreach specialists' work
  • Mentor team members and progressively take on a team-lead layer
  • Build a prospect pipeline, secure qualified backlinks, establish editorial/media relationships, and deliver an outreach playbook

Requirements:

  • 5+ years in SEO outreach
  • Track record of building and scaling link-building programs
  • Ability to coordinate across multiple internal teams
  • Ability to manage external publisher and media relationships
  • Proficiency with Ahrefs, contact discovery, outreach sequencing, and CRM tooling
  • Strategic thinking and ability to set priorities, design processes, and identify leverage points
  • Clear written communication
  • Confidence representing the outreach function in cross-functional settings
  • Experience mentoring, reviewing, or coordinating junior team members
  • Healthcare-related experience or medical background is a bonus
  • Must provide city and country, work authorization status, and sponsorship requirements
  • Must have hands-on SEO and link-building experience; application asks for 4+ years as an available experience category
  • Experience with Ahrefs, Google Search Console, Pitchbox, Airtable, Amplitude, and Omni is assessed in the application

Benefits:

  • ₱15,000 annual learning and development budget
  • ₱3,000/month health and wellness allowance
  • ₱10,000 home office budget
  • 26 weeks paid primary parental leave
  • 18 weeks paid secondary parental leave
  • Fertility support up to ₱150,000
  • Four weeks of work from anywhere per year
  • Comprehensive HMO coverage for you and up to two dependents
  • Flexible schedule; employees set their schedule
  • Sustainable performance and mental health support