Senior Manager, Strategic Marketing
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Job Description
Senior Marketing Manager overseeing strategic marketing efforts for anesthesia SaaS solutions in the Hospital and ASC markets. Focused on demand generation, market analysis, and cross-functional leadership.
Responsibilities:
- Lead ongoing market, customer, and competitive analysis within the Hospital & ASC anesthesia ecosystem to identify trends
- Build a comprehensive segmentation framework
- Define and continuously refine ICPs and priority segments
- Develop a long-term category point of view
- Produce market insights that shape product strategy
- Design strategic demand generation programs
- Build campaign architectures tied to market trends
- Own funnel performance with a strategic lens
- Build and manage comprehensive product launch and GTM plans
- Develop differentiated, strategic positioning and messaging
- Own the messaging architecture for new categories, product lines, and solution bundles
- Partner with Product and Finance to build data-driven pricing and packaging strategies
- Deliver strategic sales enablement materials
- Lead cross-functional VOC programs
- Serve as a key connector across Product, Customer Success, Sales, and Finance
- Connect product capabilities to measurable ASC financial and clinical outcomes
- Build strategic dashboards and insights reports
- Evaluate campaign, messaging, and GTM effectiveness
Requirements:
- Bachelor’s Degree required; Master’s degree preferred
- 5-8 years relevant experience, with 3-5 years in leadership roles
- Experience working in healthcare, SaaS organizations is preferred
- Excellent written and verbal communication skills
- Ability to travel 25% travel required
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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