Director of Regional Marketing – N. America
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Job Description
Director of Regional Marketing managing field marketing and events for nCino. Leading a team to drive measurable pipeline contribution and revenue impact in the North American market.
Responsibilities:
- Lead, mentor, and develop marketing managers and senior professionals across field marketing, events, and demand capture functions, driving team performance through strategic coaching, performance management, and talent development to build high-performing regional marketing capabilities.
- Set short- to mid-term strategic priorities for the regional marketing sub-function, translating global marketing objectives into actionable regional plans that deliver measurable pipeline contribution and revenue impact.
- Own and execute nCino’s regional conference and events portfolio, including corporate-hosted events and third-party conferences, ensuring alignment with global objectives while maximizing ROI, attendee engagement, and pipeline generation.
- Drive regional marketing strategies including MQL conversion, targeted nurture campaigns, account-based marketing programs, and business development execution that accelerate qualified leads through the sales pipeline.
- Partner with the Director of Performance Marketing to ensure seamless handoffs from demand generation to regionally focused conversion programs, establishing clear KPIs, attribution models, and operational processes across pipeline stages.
- Collaborate with sales leadership and Product Marketing to implement global go-to-market directives, designing field marketing strategies tailored to regional market segments and ensuring messaging and tactics resonate with each audience’s unique needs and buying behaviors.
- Work alongside regional marketing peers to share strategies, assets, and best practices, contributing to the development of scalable programs that can be adapted across markets.
- Own budget planning and resource allocation across regional marketing functions, demonstrating financial accountability while optimizing spend efficiency, ROI, and pipeline contribution.
- Establish operational excellence through standardized processes, role frameworks, and project management discipline across field marketing, events, and conversion programs, while ensuring compliance with regional privacy regulations.
- Leverage marketing automation, CRM analytics, and attribution modeling to measure program performance, provide data-driven insights to senior leadership, and continuously refine regional strategies based on conversion metrics and pipeline outcomes.
- Drive innovation in event formats and field marketing tactics, incorporating emerging technologies, virtual and hybrid experiences, and creative engagement strategies that differentiate nCino in the competitive financial services market.
- Leverage AI tools and techniques to enhance work efficiency and optimize business operations by automating routine tasks to improve accuracy, save time, and minimize errors.
- Utilize AI-driven insights to refine decision-making, elevate customer experience, and boost team productivity while ensuring its application provides measurable value, driving innovation and smarter ways of working.
Requirements:
- Undergraduate degree and 12+ years of related professional experience with 4+ years of people management experience, including direct management of marketing managers or senior professionals; or an advanced degree and 10+ years of related professional experience with 3+ years of people management experience; or equivalent experience.
- Proven leadership experience managing marketing managers and senior professionals with a demonstrated ability to coach, develop, and drive team performance across field marketing or regional marketing functions.
- Deep expertise in B2B SaaS or technology field marketing, including events management, account-based marketing, lead conversion strategies, and pipeline acceleration programs, with a track record of delivering measurable results.
- Demonstrated ability to set and execute short- to mid-term marketing strategy for a defined sub-function or region, translating broader organizational goals into targeted field programs with clear KPIs and attribution models.
- Strong operational and financial acumen, including experience managing marketing budgets, optimizing resource allocation, and demonstrating ROI on regional marketing investments to senior leadership.
- Advanced proficiency with marketing automation platforms, CRM systems, and marketing analytics tools to measure campaign performance, pipeline contribution, and inform data-driven decision-making.
- Excellent communication and executive presence, with the ability to influence and partner effectively with sales leadership, product marketing, and cross-functional stakeholders to execute integrated go-to-market strategies.
- Experience establishing standardized processes, operational frameworks, and project management disciplines across multi-function marketing teams, including familiarity with regional data privacy requirements.
Benefits:
- nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups.
- Reasonable accommodations for persons with disabilities.
- Professional development opportunities.
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