Senior Manager, Web Growth & Conversion Optimization
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Job Description
Growth marketer owning Ceros website strategy to drive revenue and optimize performance for B2B digital experiences.
Responsibilities:
- Own the strategy and performance of the Ceros B2B website, driving sign-ups, demos, pipeline, and revenue.
- Use data to optimize site structure, messaging, SEO, speed, and conversion paths.
- Use data to prioritize a global web roadmap, balancing "keep the lights on" maintenance with high-impact growth initiatives.
- Partner cross-functionally to ensure the site reflects Ceros’s positioning and drives demand.
- Test inventive pathways to drive the right users into our Product-Led Growth (PLG) motions.
- Map the end-to-end journey from first click to closed-won. Identify leaks in the funnel, specifically where high-quality leads drop off, and deploy rapid experiments to fix them.
- Leverage AI and emerging technologies to modernize how we identify intent and increase lead conversion.
- Drive a rigorous culture of experimentation, from ideation to launch, to identify scalable, repeatable growth levers.
- Own the "Source of Truth" performance reporting for the website, creating dashboards that track conversion rates, traffic quality, bounce rates, and pipeline attribution.
- Translate complex datasets into clear, actionable insights for leadership.
Requirements:
- 7+ years of experience in Growth Marketing, CRO, or Web Strategy, ideally in a B2B SaaS environment.
- Deep proficiency with A/B testing methodologies and tools (Optimizely, VWO, Google Optimize, Mutiny, etc.).
- Expert-level knowledge of web analytics platforms (Google Analytics 4, Mixpanel, Heap) and the ability to derive actionable insights from raw data.
- Strong understanding of user experience principles, information architecture, and persuasive design.
- Experience working in headless CMS environments (Contentful, Strapi), including component-based content modeling
- You have successfully scaled inbound funnels using tactics that translate into measurable pipeline, not just vanity metrics.
- A strong grasp of emerging channels like AEO & GEO.
Benefits:
- Global remote-first organization
- Stock options
- Premium health insurance
- 401K matching
- Paid parental leave after a year of employment: 16 weeks for primary caregivers, 4 weeks for secondary caregivers
- Flexible vacation days
- Paid Sick days
- Stipend for your home office setup
- Excellent gear (Macbook Air, external monitor, etc.)
- Stipend towards experiences in which Cerosians can collaborate, educate, and create social connections with one another
- Unlimited access to co-working spaces around the globe
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