Senior Marketing Manager
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Job Description
Senior Marketing Manager driving Rover’s pet-care customer growth through upper-funnel media. Owning MMM, Geo-Uplift testing, agency performance, budgets, and AI-powered marketing automation.
Responsibilities:
- Architect Rover’s consideration engine and strategically deploy brand identity across upper-funnel channels to drive measurable business impact and growth
- Drive long-range strategy for upper-funnel channels and set goals and OKRs for new-customer growth and measured consideration
- Influence annual planning cycles using media best practices and emerging industry shifts
- Integrate upper-funnel strategy with the Brand team’s vision and provide performance-data feedback
- Lead media buying, negotiations, inventory quality, and placement strategy across Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic channels
- Manage complex external agency relationships, coach agencies, and hold them accountable to performance benchmarks
- Manage large-scale program budgets
- Develop marketing metrics and measurement frameworks with Marketing Data Science
- Interpret and apply Media Mix Modeling (MMM) and propose Geo-Uplift tests to measure incrementality
- Solve complex issues including CTV signal loss and multi-channel attribution in privacy-first environments
- Automate marketing workflows and operationalize AI tools within the department
- Architect AI-tool use cases to solve complex business problems
- Distill complex media and AI concepts for executive stakeholders
- Establish business rhythms to share findings and improve team prioritization and efficiency
Requirements:
- 8–12+ years of relevant experience in high-scale media strategy with a consumer brand, ideally a two-sided marketplace
- Demonstrated expertise leveraging upper-funnel channels to drive new customers and measuring their impact
- Demonstrated workflow automation improvements using Scripts, Python, SaaS tools, and AI
- Ability to act as the team’s AI expert and expand team capabilities
- Hands-on experience implementing Geo-Uplift testing and tactically applying MMM results
- Bachelor’s degree required; master’s degree in a quantitative or business field is a plus
- Experience managing agencies, holding them accountable for results, and managing an RFP process
- Experience managing campaigns in the UK and EU is a plus
- Ability to collaborate with internal Brand teams and Marketing Data Science
- Curiosity and willingness to learn and challenge assumptions
- Pet-related brand experience is nice to have
Benefits:
- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually
- Access to AI tools for every team member
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