Senior Marketing Program Manager
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Job Description
Senior Marketing Program Manager driving Nielsen’s content-led growth campaigns and marketing operations remotely from Mexico City. Coordinating cross-functional delivery, workflows, documentation, and campaign KPIs.
Responsibilities:
- Serve as the primary program manager for core growth programs, owning project delivery from kickoff through post-mortem
- Manage project plans, schedules, roadmaps, and asset trackers, aligning teams on timelines and dependencies
- Apply standardized marketing frameworks and processes to growth programs and support adoption across marketing teams
- Build and maintain integrated project plans and provide visibility into cross-team dependencies
- Facilitate program syncs, surface blockers, and synthesize status updates into reports for stakeholders
- Maintain a centralized single source of truth for campaign documentation, briefs, trackers, and KPI dashboards
- Coordinate cross-functional teams to translate marketing goals into actionable workstreams
- Drive resolution of operational problems, including capacity constraints and resource gaps
- Support continuous improvement of intake, approval, and other operational workflows
- Champion consistent use of project management tools so campaign tasks and milestones are logged and visible
- Establish and monitor KPIs, incorporating lessons learned into future campaign playbooks
Requirements:
- 5–6 years of experience in Marketing Program Management, Marketing Operations, or Technical Program Management
- Proven track record of managing independent work products and delivering integrated campaigns
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- Native or professional-level English proficiency is mandatory
- Highly skilled in project management and enterprise tools such as Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, and GA4 or similar
- Full competency in project management software, such as Jira and Smartsheet
- Strong understanding of marketing frameworks and the creative production lifecycle
- Advanced degree or relevant professional certifications, particularly in Human Centered Design, preferred
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