Senior Marketing Specialist
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Job Description
Sr. Marketing Specialist at Pantheon responsible for driving integrated marketing campaigns in the Education vertical across North America. Focused on demand generation and collaboration with sales teams.
Responsibilities:
- Drive net new customer pipeline and bookings through strategic campaign execution and program management
- Execute and manage planned programs and initiatives including:
- Plan, promote, and execute webinars from concept through post-event follow-up
- Coordinate and manage in-person events including conferences, trade shows, and other field marketing initiatives
- Collaborate with digital team members or agencies to execute digital campaigns across multiple channels
- Influence content strategy for the EDU vertical, and take a multi-channel approach to promotion of new content assets
- Create some content assets, such as webinar decks, verticalized versions of content assets, etc.
- Manage one-time and ongoing email campaigns
- Implement account-based marketing (ABM) strategies for targeted accounts within assigned verticals
- Work with vertical specific media groups and associations to market to their member groups
- Source and secure opportunities for earned media within the Education vertical
- Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline
- Report on program and campaign performance, providing detailed analysis of overall funnel metrics
- Make data-driven recommendations on go-to-market (GTM) strategies for the Education vertical based on campaign insights and market trends
- Manage program level budgets and ensure optimal allocation of resources across programs
- Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution
- Serve as company representative at trade shows, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up
- Manage program/project level budgets
Requirements:
- 3+ years of B2B marketing experience with a focus on demand generation, field marketing, or campaign management
- Proven track record of executing integrated marketing programs and campaigns that drive measurable pipeline and revenue results
- Experience managing webinars, virtual events, and in-person events from planning through execution
- Strong project management skills with ability to juggle multiple projects and deadlines simultaneously
- Experience with marketing technology, reporting systems, and CRM systems (preferably Salesforce)
- Excellent written and verbal communication skills with ability to create compelling marketing content
- Data-driven mindset with experience analyzing program performance and presenting insights to stakeholders
- Self-motivated with strong attention to detail and ability to work independently in a fast-paced environment
- Bachelor's degree in Marketing, Business, Communications, or equivalent working experience
Benefits:
- Industry competitive compensation and equity plan
- Flexible time off, sick days, and 13 paid holidays
- Comprehensive medical insurance including Health, Dental, and Vision
- Paid parental leave (plus fertility, adoption, and other family planning benefits)
- In-office workspace
- Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
- Events and activities both team-based and company-wide that inspire, educate, and cultivate
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