Senior Regional ABM Marketing Manager
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Job Description
Senior Marketing Manager leading ABM programs to drive pipeline growth for U.S. regions at MagicSchool. Collaborating closely with sales leaders to execute effective marketing strategies.
Responsibilities:
- Own and execute regional and ABM programs that drive measurable pipeline and revenue growth.
- Act as the strategic marketing partner to regional sales leaders.
- Generate and influence pipeline annually through ABM programs.
- Increase target account engagement year over year.
- Deliver regional and account-specific programs.
- Improve sales and marketing alignment metrics.
- Own ABM and regional KPI reporting, demonstrating ROI.
Requirements:
- 4+ years of B2B marketing experience with direct ownership of regional, field, or account-based marketing programs tied to pipeline and revenue.
- Proven ability to partner closely with sales leaders and account executives to build and execute territory and account plans.
- Hands-on experience delivering multi-channel campaigns, including events, webinars, digital, and direct outreach, with measurable results.
- Strong understanding of ABM strategies and motions, including 1:few and 1:1, and how to measure impact across the funnel.
- Proficiency with CRM and marketing automation platforms such as Salesforce and HubSpot or Pardot, with confidence in reporting and analysis.
- Data-driven and highly organized, able to prioritize high-impact programs and clearly communicate results to revenue and marketing leadership.
Benefits:
- Unlimited time off to empower our employees to manage their work-life balance.
- Choice of employer-paid health insurance plans.
- Dental and vision offered at very low premiums.
- Generous stock options, vested over 4 years.
- 401k match & monthly wellness stipend.
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