Senior Salesforce Marketing Cloud Specialist
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Job Description
Senior Salesforce Marketing Cloud Specialist configuring complex automations and integrating multicloud solutions. Collaborating on data architecture and mentoring junior analysts in innovative projects.
Responsibilities:
- Advanced Configurations: Design complex automations, multicloud integrations (Sales, Service, CDP, UCP), and leverage APIs via Marketing Cloud Connect;
- Einstein and AI: Implement Einstein Engagement Scoring, Recommendations, and predictive personalization within journeys;
- Optimization and Troubleshooting: Execute A/B and multivariate tests, diagnose issues in automations, and scale high-volume campaigns;
- Data Architecture: Model advanced Data Extensions, write SQL in Query Studio, and define CDP strategies for data unification;
- Strategic Analysis: Develop custom reports, dashboards, and recommendations based on cross-channel analytics;
- Training and Mentoring: Coach junior and mid-level analysts, create documentation, and deliver training on SFMC features;
- Innovation: Stay up to date with Salesforce releases.
Requirements:
- Advanced SFMC: Proficiency across all studios (Journey, Automation, Mobile, Advertising), Einstein, AMPscript, SSJS, and APIs;
- Integrations: Marketing Cloud Connect, CDP, Sales/Service Cloud; experience with Scrum;
- Analytics: Advanced SQL, BI, Google Analytics;
- 4+ years on SFMC, with a proven track record in enterprise projects.
Benefits:
- Certifications: Marketing Cloud Developer/Consultant, Einstein Specialist (required)
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