Senior User Acquisition Manager, Facebook, Google
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Job Description
Senior User Acquisition Manager at SDG, managing performance campaigns on Facebook and Google. Focused on driving first-time purchases and optimizing web funnels for social discovery products.
Responsibilities:
- Launch, manage, and scale performance campaigns across Meta (Facebook) and Google, driving first-time purchases and profitable growth
- Own the full funnel: web-to-purchase tracking, landing page performance, conversion rate optimisation, and key KPI monitoring (CPA / ROAS / UAC)
- Run fast-paced experimentation: A/B tests for creatives, audiences, funnels, and landing pages, with clear hypotheses and data-driven decisions
- Work closely with developers to build and maintain marketing infrastructure (e.g., Keitaro / Binom, domains, tracking setup, integrations)
Requirements:
- Proven hands-on experience scaling Meta ads for web funnels, with strong performance ownership (Google experience is a plus)
- Track record of working with $200k+/month budgets and delivering measurable results in ROAS/CPA
- Strong understanding of creative testing frameworks and performance-driven creative strategy (including “grey”/borderline niches)
- Solid analytical mindset: ability to interpret data, identify growth levers, and explain decisions clearly and logically.
Benefits:
- REMOTE OPPORTUNITY to work full time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences and meetings
- Corporate discount for English lessons
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations
- In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
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