Specialist, Paid Search, YouTube
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Job Description
Paid Search and YouTube Specialist optimizing multi-account campaigns for Rain, a DTC marketing and integrated creative media agency. Managing pacing, reporting, testing, and performance insights.
Responsibilities:
- Execute and optimize Paid Search and YouTube campaigns
- Support campaign planning, research, structure, launch, and ongoing management
- Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance
- Identify risks and opportunities and implement optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure
- Track ad copy, keyword, audience, and landing page performance, including A/B testing and results documentation
- Support weekly, monthly, and quarterly reporting by translating platform data into actionable insights
- Conduct competitive, keyword, search landscape, and marketplace research
- Maintain quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting
- Contribute to campaign management across key clients and expand capabilities across shopping, Performance Max, commerce, and search-adjacent media
- Contribute research, points of view, case studies, and process improvements
- Represent Paid Search and YouTube in internal and client meetings
- Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management
- Build relationships with platform and technology partners and share relevant updates and best practices
- Prioritize and execute work across multiple accounts while meeting deadlines and maintaining quality
- Follow agency processes, maintain documentation, and communicate proactively about risks
- Balance short-term efficiency with broader client growth, customer acquisition, revenue, lead quality, and brand objectives
- Contribute to Digital Media team growth through knowledge sharing, training, process development, and continuous skill building
Requirements:
- 2–3 years of hands-on paid search campaign execution experience
- Working knowledge of Google Ads and Microsoft Ads; platform certifications preferred
- Experience with YouTube campaign activation and optimization
- Search Ads 360 experience is a plus
- Advertising agency experience is a plus
- Experience with campaign trafficking, tracking, reporting, budget management, and developing performance insights through data analysis
- Ability to identify performance variables, recommend optimizations, and clearly communicate rationale and expected impact
- Strong attention to detail and project management skills
- Commitment to disciplined quality assurance
- Collaborative spirit, creative problem-solving mindset, intellectual curiosity, and willingness to go above and beyond for client needs
- Interest in ad tech, AI-driven search, automation, commerce, digital trends, and the changing consumer discovery landscape
- Proficiency in Microsoft Office, with strong Excel and PowerPoint skills
- Willingness to travel approximately 2–3 times per year
- Willingness to accommodate occasional extended workdays or meetings across time zones
- Appreciation of Rain’s Core Values
Benefits:
- Medical, Dental, and Vision insurance
- Quarterly profit-sharing program
- 401(K) plan with employer match and immediate eligibility
- 4–6 weeks PTO
- 12 paid holidays
- 12–18 weeks paid family and medical leave
- Monthly Work-From-Home allowance
- Flexible First environment with work-from-anywhere flexibility and virtual/in-person connection opportunities
- Investment in employees, technology, and tools
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