Google Ads Media Buyer, Growth Strategist
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Job Description
Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing Google campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking before making changes
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand campaigns as separate businesses and report them separately
- Analyze PMax performance and distinguish branded from incremental volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks on a schedule
- Manage Merchant Center feeds, product titles, disapprovals, promotions, and Shopping/PMax delivery
- Manage tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other solutions using AI tools
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and optimization changes
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or an equivalent as a working tool
- Ability to build and ship landing pages using Claude or an equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on ineffective strategies, and identify problems early
- Ability to work US Eastern business hours for client calls
- Strong skepticism of reported performance metrics and willingness to run holdouts
- Bing experience is a nice to have
- Experience building or operating a Shopify store is a bonus
- Meta advertising experience at spend is a bonus
Benefits:
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google is run across the agency
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