Google Ads Strategist
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Job Description
Google Ads Strategist owning full-funnel campaigns for DTC and eCommerce brands. Managing Google accounts, client relationships, attribution, feeds, tracking, and growth performance.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client contact
- Manage budgets from $5k/month to well into six figures per month
- Manage client relationships, present results and plans, explain reasoning, and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand campaigns as separate businesses
- Analyze Performance Max activity and distinguish branded from incremental volume
- Audit Google automation, including auto-applied recommendations, assets, and sitelinks
- Own Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Take responsibility for incremental performance using NC-CPA and NC-ROAS, attribution analysis, and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and implemented changes
- Specific experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
- Bing experience is a nice to have
Benefits:
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities for professional growth into senior strategy and increased responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google Ads is run across the agency
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