PPC Marketing Strategist
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Job Description
PPC strategist owning Google Ads accounts, client relationships, and full-funnel growth for DTC and eCommerce brands. Driving incremental revenue through Shopping, PMax, tracking, and landing-page optimization.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5k to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking
- Create Loom audits for clients
- Separate brand and non-brand performance and reporting
- Analyze PMax brand and non-brand volume and set appropriate targets
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feeds, product titles, disapprovals, promotions, and delivery impacts
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks across creative, offer, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, and reporting solutions
- Optimize toward NC-CPA and NC-ROAS using incrementality methods such as geo holdouts
- Take client calls during US Eastern business hours
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and implemented changes
- Specific experience with Shopping and PMax, in addition to Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native workflow; current use of Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back with clients, and raise problems early
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits:
- Remote work with the ability to live anywhere worldwide
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Work on real DTC and eCommerce brands with real budgets
- Aggressive testing and exposure to scalable frameworks
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