PPC Marketing Specialist
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Job Description
PPC Marketing Specialist owning Google Ads strategy, buying, and client relationships for DTC and eCommerce brands. Managing full-funnel growth across Search, Shopping, PMax, tracking, and landing pages.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage Google Ads budgets from $5k/month to well into six figures per month
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns separately
- Analyze and set targets for Performance Max based on incremental CAC and branded versus non-branded volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks across creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other solutions using AI tools
- Take ownership of Google accounts end to end and defend performance decisions
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and implemented changes
- Experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; must already use Claude or an equivalent AI tool as a working tool
- Ability to build and ship a landing page using Claude or an equivalent tool
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on clients, and escalate problems early
- Ability to work during US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store
- Bonus: experience running Meta at spend
- Bing experience is a nice to have
Benefits:
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Growth into senior strategy and increased responsibility based on performance
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google is run across the agency
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