Paid Search Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Paid Search Specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Building full-funnel growth systems across Search, Shopping, PMax, and tracking.
Responsibilities:
- Own a set of DTC and eCommerce Google accounts as strategist, buyer, and direct client point of contact
- Manage budgets ranging from $5k per month to well into six figures per month
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Separate brand and non-brand performance and reporting
- Analyze PMax brand and non-brand volume and set appropriate targets
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other solutions using AI tools
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and optimization changes
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native approach; already using Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Experience building or operating a Shopify store or running Meta at spend is a bonus
- Ability to own client accounts, relationships, audits, feeds, tracking, bottleneck diagnosis, and solution development end to end
Benefits:
- Real influence over how Google advertising is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust and autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Long-term growth opportunity for strong performers
Similar Jobs
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning campaigns, attribution, feeds, and client relationships for Sweat Pants Agency’s DTC and eCommerce brands. Scaling growth across Search, Shopping, PMax, YouTube, and landing pages.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts, budgets, attribution, and client relationships. Growing brands through Search, Shopping, PMax, tracking, and full-funnel optimization.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing Google campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Google Ads Media Buyer, Growth Strategist
Remote Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing campaigns, attribution, tracking, feeds, landing pages, and client relationships.
PPC Marketing Specialist
PPC Marketing Specialist owning Google Ads strategy, buying, and client relationships for DTC and eCommerce brands. Managing full-funnel growth across Search, Shopping, PMax, tracking, and landing pages.
PPC Marketing Strategist
PPC strategist owning Google Ads accounts, client relationships, and full-funnel growth for DTC and eCommerce brands. Driving incremental revenue through Shopping, PMax, tracking, and landing-page optimization.
Performance Marketing Specialist, Google Ads
Performance Marketing Specialist scaling Google Ads for DTC and eCommerce brands at Sweat Pants Agency. Owning strategy, media buying, client relationships, tracking, and incrementality.
Google Ads Strategist
Google Ads Strategist owning full-funnel campaigns for DTC and eCommerce brands. Managing Google accounts, client relationships, attribution, feeds, tracking, and growth performance.
Google Ads Specialist
Google Ads Specialist owning full-funnel Google campaigns for DTC and eCommerce brands. Managing client relationships, attribution, feeds, tracking, and growth across global accounts.
Google Ads Manager
Google Ads Manager owning end-to-end performance for DTC and eCommerce brands at Sweat Pants Agency. Managing Google campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Google Ads Media Buyer
Google Ads Media Buyer owning campaigns, attribution, feeds, tracking, and client relationships for DTC and eCommerce brands. Driving measurable incremental growth across Search, Shopping, PMax, YouTube, and Demand Gen.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning full-funnel growth campaigns for DTC and eCommerce brands at Sweat Pants Agency. Managing client relationships, attribution, Shopping, PMax, and conversion performance.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning campaigns, attribution, and client relationships for DTC and eCommerce brands. Driving measurable growth through Shopping, PMax, tracking, and incrementality testing.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts end to end. Managing media buying, attribution, tracking, feeds, landing pages, and direct client relationships.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts end to end for Sweat Pants Agency. Managing full-funnel growth, attribution, client relationships, and performance across Google Ads.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing Google campaigns, attribution, feeds, tracking, landing pages, and direct client relationships.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning full-funnel Google campaigns for DTC eCommerce brands. Managing client relationships, attribution, feeds, tracking, and growth across Search, Shopping, and PMax.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning Google growth, attribution, and client relationships for DTC eCommerce brands. Managing full-funnel campaigns, feeds, tracking, and landing pages at Sweat Pants Agency.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning campaigns, attribution, tracking, and client relationships for DTC and eCommerce brands. Driving incremental growth through Search, Shopping, Performance Max, and funnel optimization.