Google Ads Media Buyer – Growth Strategist
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Job Description
Google Ads strategist owning DTC and eCommerce accounts, budgets, attribution, and client relationships. Growing brands through Search, Shopping, PMax, tracking, and full-funnel optimization.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Separate and manage brand and non-brand activity
- Evaluate incremental performance using NC-CPA, NC-ROAS, geo holdouts, and attribution analysis
- Manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM, Shopify imports, enhanced conversions, and offline conversion imports
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Own Merchant Center feed hygiene, product titles, disapprovals, promotions, and delivery impact
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Collaborate with clients and agency teams to test aggressively and develop scalable frameworks
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on ineffective client decisions, and raise problems early
- Ability to work US Eastern business hours for client calls
- Bonus experience with Bing
- Bonus experience building or operating a Shopify store or running Meta at spend
- Willingness to own results across the entire funnel and work without a ticketing system or narrowly defined scope
Benefits:
- Real brands with real budgets
- Trust and autonomy from day one
- Fast feedback
- Growth into senior strategy and increased responsibility based on performance
- Remote work and ability to live anywhere
- Flexible schedule outside US Eastern business hours; no time clock
- Opportunity to test aggressively, learn quickly, and build scalable frameworks
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