Google Ads Media Buyer, Growth Strategist
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Job Description
Remote Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing campaigns, attribution, tracking, feeds, landing pages, and client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end
- Act as strategist, media buyer, and direct client point of contact
- Manage monthly budgets from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Separate brand and non-brand performance and manage them differently
- Analyze PMax brand versus incremental volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery
- Own GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks across creative, offers, AOV, landing pages, checkout, and tracking
- Build and ship landing pages, scripts, and reporting
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
- Communicate with clients during US Eastern business hours
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and optimization changes
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, challenge client decisions, and raise problems early
- Ability to work US Eastern business hours for client calls
- Willingness to own account strategy, client relationships, tracking, feeds, landing pages, and bottleneck resolution
- Bing experience is a nice to have
- Experience building or operating a Shopify store or running Meta at spend is a bonus
Benefits:
- Remote work and worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google is run across the agency
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