Performance Marketing Specialist, Google Ads
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Job Description
Performance Marketing Specialist scaling Google Ads for DTC and eCommerce brands at Sweat Pants Agency. Owning strategy, media buying, client relationships, tracking, and incrementality.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand activity as separate businesses
- Analyze and optimize Performance Max for incremental performance and brand/non-brand separation
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offer, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Use AI tools to build and ship solutions
- Defend attribution decisions using NC-CPA, NC-ROAS, geo holdouts, and incrementality analysis
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and specific changes made
- Specific experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on ineffective strategies, and proactively raise problems
- Skeptical approach to performance numbers and willingness to run holdouts
- Ability to work US Eastern business hours for client calls
- Willingness to own the full account and solve issues across feed, creative, offer, AOV, landing page, checkout, and tracking
- Bing experience is a nice to have
- Experience building or operating a Shopify store is a bonus
- Meta advertising experience at spend is a bonus
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust and substantial autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Potential for long-term growth based on performance
- Remote work worldwide
- Flexible schedule; no time clock, with the ability to organize the rest of the day freely
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