Strategic Account Director
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Job Description
Strategic Account Director connecting presales and post-sales teams for Zeta Global’s AI-powered marketing cloud. Driving data-informed roadmaps, client insights, and campaign performance.
Responsibilities:
- Serve as the primary liaison across sales, customer success, data cloud, and analytics teams to ensure seamless strategy alignment and execution
- Bridge presales strategy with post-sales execution, maintaining continuity of objectives and fostering collaboration
- Develop and deliver forward-thinking strategic roadmaps aligned with client goals and business outcomes
- Provide actionable insights, trends, and opportunities from the Zeta Marketing Platform (ZMP) to inform and enhance client campaigns
- Leverage ZMP Intelligence offerings
- Build deep client relationships as a trusted advisor and advocate for client business objectives
- Facilitate collaborative client sessions to drive innovation and alignment
- Collaborate internally to ensure successful onboarding and activation of first-party (1P) data, leveraging audience intelligence to optimize campaigns
- Monitor and manage roadmap deliverables, clarify objectives, define tasks, and ensure timely delivery
- Identify risks and opportunities in client strategies and propose innovative solutions to optimize performance
- Write and share reports explaining progress, insights, and suggestions
Requirements:
- 8+ years of experience in strategic account management, marketing strategy, or related roles
- Proven expertise in leveraging first-party (1P) data for marketing insights, personalization, and activation
- Solid knowledge of cross-channel marketing, including digital, media, and traditional channels
- Paid digital media experience within retail, CPG, pharma, finance and travel industries preferable
- Exceptional collaboration and interpersonal skills, with the ability to influence and align diverse teams
- Exemplary analytical skills, with a track record of using data to inform strategy and storytelling
- Outstanding communication and presentation skills, with experience in delivering strategic roadmaps and performance stories to senior stakeholders
- An initiative-taking, problem-solving mindset and an interest for leading innovation and performance
- Bachelor’s degree in marketing, Business, or related field
Benefits:
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts
- Virtual Wellness Classes
- Pet Insurance
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