Territory Manager – K–12 EdTech
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Job Description
Territory Manager for a K–12 EdTech startup focused on improving teaching and learning. Responsible for building customer base in K–12 districts and schools through prospecting and relationship management.
Responsibilities:
- New Business Development (Hunter Focus)
- Prospect into K–12 districts and schools within your territory.
- Research target accounts to understand basic context, size, structure, and potential fit.
- Build and maintain a healthy pipeline of qualified opportunities with district and school leaders.
- Use outbound channels (email, phone, LinkedIn, events, referrals) to secure introductory meetings.
- Follow up promptly on inbound leads and marketing-generated interest to move them into discovery.
- Conduct structured discovery conversations to understand instructional and strategic priorities.
- Deliver effective product demos tailored to the customer’s goals and use cases.
- Manage your deals through the sales process – from initial discovery to proposal and close – with coaching and support from leadership.
- Build strong relationships with key contacts (district leaders, curriculum teams, principals, instructional coaches).
Requirements:
- 3+ years of successful B2B or B2E sales or account management experience
- At least 2 years selling into K–12 districts, schools, or K–12 EdTech (inside or field)
- Track record of hitting or exceeding quota in a hunting or hybrid (hunter/farmer) role
- Experience managing full sales cycle: running discovery, delivering demos, and managing opportunities from qualification to close
- Comfortable reaching out to and presenting to school and district leaders (principals, curriculum directors, APs, etc.)
- Strong communication skills (verbal, written, presentation) and professional presence
- High drive, resilience, and discipline in managing daily outreach and follow-up
- Comfortable working in a fast-paced, evolving environment where processes and products are still evolving
- Organized, detail-oriented approach to managing a pipeline and updating CRM
- Direct experience selling curriculum, assessment, instructional tools, or similar solutions into K–12 is preferred.
- Background in education (teaching, administration, or district-level role) is a plus, but not required.
Benefits:
- Competitive base salary rate: $80,000 to $95,000
- Opportunity to earn commission on top of base salary
- Health Insurance
- Generous PTO policy
- All business-related travel expenses covered (meals, lodging, and transportation)
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