TikTok Ads Performance Specialist
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Job Description
TikTok Ads Performance Specialist managing TikTok advertising campaigns for U.S. clients. Developing creative strategies and optimizing lead generation through TikTok ads with structured performance measures.
Responsibilities:
- Conduct structured intake to understand client offers, audience profiles, and KPIs
- Design campaign frameworks aligned with lead generation or revenue goals
- Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)
- Configure ad group segmentation based on testing strategy
- Launch campaigns using controlled budget allocation frameworks
- Develop structured creative testing plans
- Identify and script effective hooks (first 3 seconds critical)
- Test multiple creative formats, including: UGC-style videos, Native storytelling formats, Problem-solution formats, Testimonial structures
- Monitor creative fatigue and performance decay
- Analyze retention metrics and hook performance
- Scale high-performing creatives rapidly
- Build broad targeting structures aligned with TikTok algorithm best practices
- Test interest-based segmentation when applicable
- Monitor CPM, CTR, CVR, and CPA metrics
- Adjust bidding strategies and audience structures based on performance data
- Identify creative-led vs audience-led performance drivers
- Ensure accurate TikTok tracking implementation
Requirements:
- 2–4 years hands-on TikTok Ads experience
- Strong understanding of short-form creative strategy
- Experience installing TikTok Pixel and basic Events API setup
- Familiarity with CRM integrations (GoHighLevel preferred)
- Understanding of hook-based marketing psychology
- Ability to work aligned with U.S. Eastern Time
- Strong written and verbal English communication skills
Benefits:
- Fully remote India-based contractor engagement
- Stable INR hourly compensation
- Exposure to U.S. market clients
- Opportunity to build emerging TikTok growth systems
- Structured environment with measurable performance standards
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