User Acquisition, Meta Ads
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Job Description
User Acquisition Lead for JustDone focusing on Meta Ads strategies and user engagement. Leading a team to achieve effective user acquisition through social media channels.
Responsibilities:
- Відповідальність за ефективність Meta-напрямку.
- Розробка та реалізація стратегій рекламних кампаній у Meta Ads (Facebook, Instagram).
- Управління командою Meta-напрямку: координація роботи креативних маркетологів, дизайнерів.
- Тестування, оптимізація та масштабування маркетингових кампаній на платформі Meta в рамках командних КРІ;
- Аналітика результатів рекламних кампаній із застосуванням відповідних інструментів (Tableau, Amplitude тощо);
- Постійний пошук нових підходів до залучення користувачів та проведення відповідних тестів;
- Взаємодія з креативною командою, пропонування ідей для креативів і надання зворотнього зв’язку про ефективність рекламних матеріалів.
Requirements:
- Від 3х років досвіду з Meta Ads
- Сильні аналітичні здібності та вміння приймати рішення на основі даних
- “Ефективна креативність” — вміння швидко і якісно генерувати нові маркетингові ідеї на основі аналітичних висновків про їх ефективність
- Англійська на рівні не нижче ніж Upper-Intermediate +
- Проактивність, небайдужість, ентузіазм і бажання стати крутим спеціалістом у сфері перфоманс маркетингу.
Benefits:
- Компенсація додаткового навчання на зовнішніх тренінгах і семінарах та Business і Management School для співробітників
- Велика електронна бібліотека та доступ до платних онлайн-курсів і конференцій, внутрішні бесіди і воркшопи, курси англійської.
- Корпоративний лікар та медичне страхування.
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