VP, Digital Engagement – Growth
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Job Description
Lead digital growth strategies at SugarCRM for B2B marketing. Drive measurable impact on revenue and customer expansion with a focus on innovation and team leadership.
Responsibilities:
- Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle.
- Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation.
- Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions.
- Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally.
- Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration.
- Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations.
- Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making.
- Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence.
Requirements:
- 12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment.
- Proven track record of owning and scaling digital growth strategies that drive pipeline, revenue, and customer expansion in complex, multi-product organizations.
- Deep expertise across performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation.
- Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles.
- Demonstrated ability to connect digital metrics to business outcomes (pipeline, revenue, CAC, LTV) and influence executive decision-making.
- Experience building and optimizing multi-channel digital ecosystems (paid media, web, email, automation, personalization, retargeting).
- Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization.
- Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders.
- Experience working closely with Revenue Operations and Sales to align on data, systems, and GTM execution.
- Familiarity with modern martech stacks and emerging AI-driven marketing tools.
- Excellent executive communication and stakeholder management skills.
Benefits:
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
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