VP, Marketing & Sales Enablement – Programs
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Job Description
VP of Marketing & Sales Enablement driving marketing strategy and managing divisional budget for Arrowhead Programs. Leading integrated marketing initiatives and cross-functional collaborations.
Responsibilities:
- Design and implement an integrated marketing and sales enablement strategy that aligns with divisional and enterprise goals, driving stakeholder engagement, organic growth, and retention.
- Champion the launch and ongoing evolution of the divisional brand, ensuring all initiatives are strategically resourced and executed for maximum impact.
- Lead the development and execution of go-to-market plans, product launches, customer events, and content marketing that amplify brand presence and support revenue objectives.
- Serve as the primary architect of divisional marketing priorities, translating business needs into actionable plans and measurable outcomes.
- Develop, manage, and optimize the divisional marketing budget, ensuring resources are allocated to high-impact initiatives and financial targets are consistently met.
- Define, track, and report on key performance indicators (KPIs), sales enablement effectiveness, and marketing ROI, leveraging data-driven insights to inform strategy and demonstrate business value.
- Implement systems for continuous improvement, ensuring all marketing investments deliver quantifiable results and support divisional growth.
- Lead the creation and deployment of sales enablement programs, tools, and resources that empower field teams, strengthen digital platforms and drive revenue growth.
- Foster collaboration with divisional leaders, central marketing, and shared service teams to ensure alignment, share best practices, and maximize the impact of marketing efforts.
- Facilitate regular business reviews and marketing meetings to communicate priorities, progress, and impact to stakeholders.
Requirements:
- Minimum of 10 years’ experience in a marketing leadership role.
- Specialty insurance industry experience is required.
- Proven experience launching and scaling divisional brands, leading content and field marketing initiatives, and managing cross-functional teams.
- Strong presentation skills, with a passion for outstanding content and measurable performance.
- Experience developing Go-to-Market strategies for high-growth businesses.
- Demonstrated ability to manage budgets, measure performance, and drive ROI.
- Hands-on leadership style, willing to dive into details and work collaboratively to achieve goals.
Benefits:
- Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more.
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