VP of Marketing
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Job Description
VP of Marketing overseeing marketing strategy and initiatives at Spherix. Driving brand awareness and sustainable revenue growth while leading a high-performing team.
Responsibilities:
- Define and own the company-wide marketing strategy, ensuring alignment with Spherix’s business objectives, growth priorities, and market positioning.
- Serve as a member of the Spherix leadership team, contributing to enterprise-level strategy, planning, and decision-making.
- Act as a strategic advisor to the CEO and senior leadership on marketing performance, brand health, and market opportunities.
- Identify gaps and opportunities in current marketing efforts and translate them into clear, actionable strategic initiatives.
- Advance Franchise Heads’ thought leadership in key therapeutic areas via conference presentations and white papers.
- Lead, mentor, and develop the marketing team, fostering a high-performance, accountable, and collaborative culture.
- Set clear goals, priorities, and success metrics for the marketing function.
- Determine resourcing needs, role design, and capabilities required to support company growth.
- Oversee and manage external agencies, vendors, and consultants as needed.
- Oversee the development and execution of integrated marketing strategies across digital and traditional channels to drive awareness, engagement, and pipeline growth.
- Own brand strategy and positioning, ensuring consistency across all external and internal touchpoints.
- Guide content strategy and messaging, ensuring complex insights and products are translated into compelling, client-centric narratives.
- Oversee SEO, paid advertising, social media, email marketing, PR, and thought leadership initiatives.
- Own and manage the annual marketing and conference budget, ensuring effective allocation of resources and strong ROI.
- Oversee HubSpot and related marketing technology platforms, including email campaigns, lead management, landing pages, and system integrations.
- Define and track key marketing KPIs, leveraging tools such as Google Analytics and executive dashboards to measure performance, pipeline impact, and ROI.
- Partner closely with Sales leadership to align marketing strategy with pipeline development, client engagement, and revenue goals.
- Collaborate with Insights and Product leaders to support franchise strategies, product launches, and go-to-market planning.
- Regularly review pipeline performance, identify challenges, and proactively develop solutions in partnership with commercial leadership.
- Own the company’s conference and events strategy, including planning, execution, messaging, and post-event performance analysis.
Requirements:
- 15+ years of experience in B2B marketing, preferably within healthcare, pharmaceutical market research, or professional services.
- Proven experience leading and developing marketing teams.
- Strong expertise in marketing technology platforms, with direct HubSpot experience required.
- Deep understanding of pharmaceutical market research, industry trends, and regulatory considerations.
- Proven ability to translate complex insights and offerings into clear, compelling marketing narratives.
- Strong background in digital marketing, demand generation, content strategy, and analytics.
- Experience managing budgets, agencies, and cross-functional initiatives at a senior level.
- Excellent executive communication, stakeholder management, and presentation skills.
- Bachelor’s degree required; advanced degree preferred.
Benefits:
- 4 weeks of PTO
- great healthcare
- flex-time
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