VP, Revenue Strategy and Operations
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Job Description
VP leading global revenue strategy and operations for ABC Fitness, a fitness-management software and payments provider. Building scalable GTM systems, forecasting, governance, and teams.
Responsibilities:
- Serve as strategic operating partner to the CRO, CMO, and senior GTM leadership
- Define and execute commercial transformation for ABC’s global revenue organization
- Architect and operationalize the GTM operating model across global SMB and Enterprise sales motions
- Own GTM data governance for revenue operating data and executive reporting
- Lead Revenue and Marketing Operations, Systems and Tools, and Reporting teams
- Build scalable sales processes, playbooks, manager routines, deal inspection practices, operating cadences, and measurement mechanisms
- Lead deal desk and contract operations strategy, including discount governance, CPQ workflows, non-standard deal approvals, and commercial guardrails
- Partner on renewal forecasting, retention visibility, and customer health inputs
- Improve marketing funnel visibility, campaign-to-pipeline handoffs, attribution, conversion reporting, and marketing-revenue alignment
- Own GTM operating rhythm, systems roadmap, reporting architecture, and executive performance cadence
- Identify GTM risks, opportunities, productivity barriers, data gaps, and process breakdowns; drive cross-functional resolution
- Establish KPIs, governance routines, and performance management mechanisms
- Build, coach, and scale a global team supporting a distributed commercial organization
Requirements:
- Significant leadership experience in GTM Strategy, Revenue Operations, Sales Operations, Commercial Operations, Sales Transformation, or closely related SaaS function
- Experience supporting both SMB and Enterprise sales organizations in a global operating environment
- Proven track record helping businesses succeed at scale and over time
- Demonstrated success leading commercial transformation or large-scale GTM operating-model change
- Deep experience with revenue planning, segmentation, territory and book design, capacity planning, forecasting, pipeline management, sales productivity, and performance measurement
- Experience partnering on sales compensation, quota design, pricing operations, deal governance, or coverage model changes
- Strong understanding of SaaS sales execution
- Proven ability to identify risks and opportunities, make recommendations, and drive cross-functional solutions
- Strong executive presence and communication skills
- Strong systems and data fluency, including CRM, BI/reporting, sales engagement, forecasting, enablement, revenue intelligence, or related GTM platforms
- Practical understanding of AI, automation, and advanced analytics for GTM
- Experience with deal desk, quoting, CPQ, discount governance, non-standard deal approvals, contract operations, and cross-functional deal review processes
- Strong understanding of GTM data governance
- Experience partnering with Finance on revenue planning, bookings governance, forecast inputs, quota assumptions, deal economics, and executive reporting
- Working knowledge of renewal forecasting, customer health signals, and retention operations
- Experience in vertical SaaS, payments, fitness technology, or another multi-product recurring-revenue business is a plus
- Experience supporting global teams is a plus
- Experience improving marketing-to-sales handoffs, campaign operations, funnel reporting, attribution, or demand-to-revenue visibility is a plus
- Experience leading GTM change management is a plus
Benefits:
- Purpose-led company with a values-focused culture
- Open PTO policy
- Quarterly Days of Disconnect
- Parental & Pawternity Leave
- Quarterly Best Life fitness reimbursement
- Medical, dental, and vision coverage
- Employee Assistance Program (EAP)
- Calm App subscription for employee and up to 4 dependents over age 16
- Additional benefits
- Eligible employees may be offered bonuses, commissions, equity, or other incentive programs, where applicable
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