Account Executive, Ad Sales
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Job Description
Account Executive growing advertising and sponsorship revenue for a library, literacy, and learning media company. Selling integrated campaigns across digital, print, content, and events.
Responsibilities:
- Own and grow an assigned portfolio and territory of advertising and sponsorship accounts
- Develop account plans, cultivate senior-level relationships, and achieve revenue targets
- Prospect and win new business through targeted outreach, referrals, networking, CRM-driven sequences, and follow-up on inbound interest
- Sell integrated programs across Library Journal, School Library Journal, The Horn Book, and Open Shelf, including digital display, email newsletters, websites, print advertising, sponsored content, webinars, virtual programs, and in-person event sponsorships
- Lead discovery conversations to understand advertisers’ goals, audiences, budgets, and success measures
- Develop customized proposals and presentations
- Manage the full sales cycle from prospecting through renewal and upsell/cross-sell
- Use campaign results, audience insights, and engagement metrics to identify opportunities and communicate value
- Maintain accurate CRM pipeline, opportunity stages, activity history, and forecasts
- Collaborate with marketing, editorial, events, and production colleagues to deliver client solutions
- Stay current on library, publishing, education technology, and media advertising developments
- Bring new revenue ideas to the team
Requirements:
- 3–5+ years of successful B2B sales experience in advertising, media, sponsorships, marketing services, data, or related solutions
- Demonstrated success developing new accounts, growing existing relationships, and meeting or exceeding sales goals
- Experience selling digital advertising and/or integrated print, digital, content, and event sponsorship programs
- Strong consultative selling, prospecting, negotiation, presentation, and executive communication skills
- Comfort using CRM systems such as HubSpot to manage outreach, opportunities, and forecasts
- Ability to analyze campaign performance and communicate customer value with credibility
- Self-directed, collaborative, highly accountable, and comfortable managing multiple opportunities in a fast-moving environment
- Preferred: experience selling to publishers, library suppliers, technology vendors, education companies, or organizations serving librarians and educators
- Preferred: knowledge of newsletters, sponsored content, webcasts, audience targeting, event sponsorships, and integrated media proposals
- Preferred: familiarity with sales enablement, marketing automation, and media-sales systems such as Magazine Manager
Benefits:
- Medical HRA & HSA Plan Offerings
- Dental insurance
- Vision insurance
- Medical & Dependent Care Flexible Spending
- Basic $10k Life insurance Policy – company paid
- Supplemental Life Insurance
- Short/Long Term Disability Insurance
- Generous Paid Time Off
- Annual Paid Volunteer Day Program
- Two Annual Floating Holidays
- Paid Holidays (9 per calendar year)
- 401(k) with 4% Company match
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