Account Manager – Franchise Development
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Job Description
Account Manager developing and managing client relationships to promote growth and retention in a digital marketing agency. Fostering collaboration and ensuring client satisfaction through strategic partnership.
Responsibilities:
- Be a strategic partner to our clients
- Serve as the day-to-day point of contact
- Manage client expectations and strategies from inception to delivery
- Build and maintain strong, long-lasting client relationships
- Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors
- Ensure engagements maintain company margin goals
- Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
- Establish and implement the Account Management department roadmap
- Client onboarding, support, adoption, advocacy, retention, renewals, and up-sells
- Foster collaboration within the team and across marketing verticals
- Manage client services outcomes to increase retention rates and reduce churns
- Partner with internal teams to effectively solve client problems and provide strategies
- Expand revenue in accounts through cross-selling and up-sell opportunities
- Own the client upsell and renewal process from end to end
- Achieve assigned upsell goals
- Influence client’s lifetime value through customer satisfaction, loyalty, and overall NPS performance
- Drive new business growth through greater advocacy and reference-ability
- Lead client check-in calls & QBRs
- Manage client listening points through surveys, Executive Sponsor sync calls, exit surveys, and more
- Coach production teams through pre-call syncs, on-call feedback, post-call syncs, and consistent identification of growth opportunities for the entire account team
Requirements:
- 4+ years experience as an Account Manager, Key Account Manager, Sales Account Manager, or Account Executive in a digital marketing advertising agency supporting franchise clients
- Strong understanding of digital marketing channels such as Paid Search, SEO
- Experience with B2B & B2C clients
- Franchise development or multi-location marketing experience
- Strong sales and client growth skills
- Proven ability to juggle multiple account management projects at a time
- Proven ability to build rapport with clients and problem-solve effectively
- Sharp attention to detail and strong organizational skills
- Excellent listening, negotiation, and presentation abilities
- Collaborative mindset to work effectively with internal teams and assist sales with presentations and proposals
- Proactive in identifying business development opportunities and maintaining industry knowledge.
Benefits:
- Fully remote work setting
- Competitive salary base + commission & bonus
- Full comprehensive health, dental coverage, vision coverage
- Generous paid vacation and sick time including your birthday off & extra time off around major holidays
- Employee advancement and clear growth potential
- Company-sponsored professional development opportunities
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