Influencer Marketing Account Lead
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Job Description
Account Lead driving strategic client partnerships and delivering influencer marketing programs at Later. Overseeing campaigns and leading client strategies to achieve growth and impact.
Responsibilities:
- Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.
- Build and nurture senior client relationships, positioning Later as a trusted strategic advisor.
- Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.
- Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.
- Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.
- Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact.
- Guide Account Managers in managing day-to-day client communications and executional tasks.
- Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments.
- Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.
- Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.
- Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns.
- Act as the voice of the client and influencer, ensuring feedback informs platform improvements and future strategies.
- Collaborate cross-functionally to embed innovation and elevate Later’s reputation with clients and across the industry.
- Manage and mentor direct reports, building a high-performing, client-focused team.
- Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators.
- Foster a culture of accountability, collaboration, and continuous learning.
- Anticipate risks early and implement proactive solutions that remove blockers for the team.
- Stay ahead of industry trends, platforms, and cultural shifts — embedding innovation into client strategies.
- Contribute thought leadership to position Later as a market leader in influencer and creator marketing.
- Build and maintain internal processes that guarantee compliance and operational excellence across accounts.
Requirements:
- 5+ years of experience in influencer marketing, social media, or digital campaign management, with direct client-facing experience.
- Proven ability to lead client strategy and deliver results against brand objectives.
- Strong management experience, including coaching, performance reviews, and day-to-day team leadership.
- Deep knowledge of social platforms, influencer best practices, and compliance requirements.
- Data-driven mindset with the ability to translate performance into actionable insights.
- Exceptional communication, presentation, and relationship-building skills.
- Track record of driving account growth and strengthening client partnerships.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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