Account Manager – PS DirectLocal Core Account Management
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Job Description
Account Manager helping LocaliQ grow local businesses through digital advertising campaigns. Managing client relationships, campaign performance, and cross-channel marketing strategies to improve ROI.
Responsibilities:
- Build, maintain, and grow client relationships while managing advertising campaigns across search, display, social, and owned-and-operated digital/print media.
- Ensure clients achieve and exceed marketing goals through strategic campaign planning and data analysis.
- Serve as the primary post-sales point of contact for client concerns and needs.
- Partner closely with sales teams to own client relationships, build rapport, demonstrate transparency, and deliver results against joint business objectives.
- Manage and anticipate client expectations, gain alignment, and mobilize partner teams.
- Maintain open communication through weekly, monthly, and other performance reviews.
- Articulate media programs and develop campaign strategies and implementation plans.
- Collaborate with sales and post-sales optimization teams on digital strategies and executions.
- Advise clients on ongoing and emerging marketing strategies.
- Maintain consistent marketing messages across paid search, organic presence, display, social media, and owned-and-operated digital/print channels.
- Review daily campaign performance, assess trends, facilitate performance discussions, and identify new advertising techniques.
- Communicate and collaborate with digital solutions, ad operations, and other backend support teams to deliver client objectives.
Requirements:
- Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
- 2+ years of hands-on experience managing online/digital advertising campaigns
- 3+ years of client-facing service/account management experience
- Google Ads and Google Analytics Certified
- Expertise in customer relationship management
- Mastery of technologies and systems for reviewing and advising on digital marketing campaigns
- Advanced understanding of search, display, marketing management systems, and traditional marketing
- Strong technical skills for recommending, assessing, modifying, and improving campaigns
- Expertise with digital marketing publishing systems and processes
- Excellent verbal and written communication skills
- Understanding of how retail/service media, sales, and operations work together
- Proven relationship-building and account-management track record
- Moderate Excel and PowerPoint skills
- Knowledge of pay-per-click, programmatic display, social, email marketing, Analytics/GA4, and lead tracking concepts
- Ability to work efficiently and streamline processes and workflows
Benefits:
- Healthy work/life balance
- Supportive company culture
- Inter-office ping pong tournament
- Opportunities to support local causes
- Equal opportunity employer
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