Advocacy Program Manager
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Job Description
Customer Advocacy Marketing Lead executing and managing advocacy programs that drive customer engagement at Varicent. Focused on building relationships and creating impactful advocacy programs.
Responsibilities:
- Manage the day-to-day execution of the advocacy and reference program.
- Execute and optimize advocacy initiatives to increase customer participation and engagement.
- Track reference request fulfillment, ensuring a smooth process.
- Build and maintain a dynamic pool of referenceable customers for sales, marketing, and event initiatives.
- Own the daily management and optimization of the customer advocacy tool ReferenceEdge.
- Track engagement metrics and work with cross-functional teams.
- Manage online review websites and facilitate review submissions.
- Identify, recruit, and manage customer speakers for webinars and events.
- Track and report on the impact of advocacy initiatives.
Requirements:
- 3-5+ years of experience in customer marketing, advocacy, or related roles.
- Proven success in managing and supporting customer advocacy or reference programs.
- Excellent project management and communication skills.
- Strong verbal and written English communication skills.
- Strong storytelling and content development skills.
- Experience managing online review strategies across platforms like G2, Gartner Peer Insights, and Gartner Digital Media.
- Ability to work cross-functionally and build strong relationships with customers and internal teams.
- Knowledge of Salesforce, Monday.com, and/or ReferenceEdge is a plus.
- Willing to travel.
Benefits:
- Market Leading Compensation Package.
- Wellness Programs to Support Health and Well-being.
- Working with the latest tools and technologies in a fast-paced environment.
- Remote Work Flexibility.
- Comprehensive Employee Insurance Coverage: Medical, Dental, Vision, Life Insurance.
- Annual Time Off: Time off is provided in accordance with applicable legislative requirements.
- Global Connected Culture: Hubs in Romania, UK, US, Canada.
- Dynamic Work Culture: Thrive in our innovative and multicultural environment.
- Grow with Us: Continuous development opportunities.
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