Marketing Operations Manager
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Job Description
Marketing Operations Manager owning lead strategy, lifecycle operations, campaign data, and Salesforce alignment. Supporting FranklinCovey’s organizational performance and leadership services business.
Responsibilities:
- Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized
- Manage lead scoring optimization, campaign operations, and event roster reconciliation
- Own full-funnel management, lead lifecycle operations, and nurture program execution
- Own event lead-capture tooling, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting
- Serve as a marketing operations point of contact for Salesforce by managing the request queue and coordinating with Business Transformation and Operations
- Communicate process changes across Marketing and Operations
- Build SOPs, rollout communications, and field training for lead strategies, outbound list additions, and process and flow changes
- Ensure leads are captured, scored, and measured accurately from first touch through sales-accepted pipeline
- Keep marketing and sales data, campaigns, and processes aligned
Requirements:
- Bachelor’s degree in Marketing, Operations, or a directly related field
- 5+ years of marketing operations, revenue operations, or related experience
- Hands-on Salesforce administration and CRM operations experience, including managing requests and queues, integrations, and data flow
- Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems
- Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting
- Experience building process documentation (SOPs) and delivering field enablement and training
- Strong written and verbal communication and cross-functional collaboration skills
- Ability to manage multiple projects and priorities in a fast-paced environment
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- HSA
- Employee stock purchasing program
- 401(k)
- Paid time off
- Holiday pay
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