Analyst, Paid Media
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Job Description
Paid Digital Media Analyst supporting digital media campaigns across various channels for Travel + Leisure Co. Collaborating with internal teams to enhance campaign performance and brand awareness.
Responsibilities:
- Responsible for supporting strategic implementation and optimisation of paid digital efforts across various marketing channels
- Support strategy implementation, optimisation, and execution of digital paid media programs
- Build, launch, and implement campaign delivery across all applicable channels
- Facilitate research and analysis for optimal media channel mix
- Partner and collaborate with internal business teams to deploy and evolve program
- Execute campaigns in Demand Side Platforms and paid social platforms
- Build and foster strong relationships with media partners and vendors
- Support routine campaign account audits
- Work with internal teams to ensure creative assets meet best practices
- Leverage marketing automation tools
- Stay informed of industry regulations and compliance guidelines
- Continuously monitor digital campaign performance results
- Work closely with the analytics team to identify key drivers of engagement and conversion
- Present key insights and findings to stakeholders
- Create strong cross-functional relationships with peers in other business units
Requirements:
- Bachelor’s degree, required
- Google Ads Search and Microsoft Ads Search, required
- Google Display and Video, required
- Google Analytics, strongly preferred
- Meta Certified Professional, preferred
- Microsoft Office proficiency (strong aptitude in Excel, PowerPoint, and Outlook)
- Experience of execution of multi-lingual, multi-brand and multi-channel marketing services
- Minimum 2 years of experience in paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
- 1+ years working with or for a digital marketing agency, a plus
- Strong in-platform working knowledge and campaign management experience required across key digital platforms: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Reddit Ads, etc.
- Solid experience with Demand Side Platforms and digital ad server technology
Benefits:
- Flexible work arrangements
- Professional development opportunities
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