B2B Marketing Manager – Individual Contributor
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Job Description
B2B Marketing Manager executing campaigns for mid-market and enterprise Pros at Thumbtack. Collaboration with Sales and Marketing Ops to re-engage and retain Pros on the platform.
Responsibilities:
- Turn marketing plans into clear execution steps across email, paid ads, and nurture programs.
- Build and launch emails, landing pages, forms, and automated journeys in Pardot.
- Run paid media campaigns in account-based marketing or trade desk platforms, ensuring correct targeting, assets, tracking, and UTMs.
- Test and optimize campaigns using A/B testing, segmentation, and performance data.
- Support Sales with campaigns like upsells, reactivation pushes, and special promotions.
- Work with Field Marketing and Partnerships on events, gifting, direct mail, and follow-up campaigns.
- Track performance using campaign dashboards; maintain clean data and workflows; manage campaign calendars; ensure consistent creative across channels.
Requirements:
- 2–5 years of B2B marketing experience, especially in campaign operations, marketing automation, or demand generation.
- Experience using CRM and marketing automation tools like Salesforce/HubSpot and Pardot/Marketo.
- Experience with ABM or paid media tools (Demandbase, 6sense, RollWorks, Trade Desk, etc.).
- Tableau experience or ABM/paid media certifications are a plus.
- Skilled in building automated email journeys, nurture flows, and high-converting forms.
- Strong project management and QA skills — organized, careful, and detail-oriented.
- Comfortable reading dashboards and analyzing results.
- Enjoys working with others and solving problems in a fast-moving environment.
- Willing to work a night shift, following PH holidays.
Benefits:
- Thumbtack embraces diversity and is proud to be an equal opportunity workplace.
- Committed to working with and providing reasonable accommodations for individuals with disabilities.
- Request reasonable accommodations during the application process.
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