Brand & Integrated Marketing Manager
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Job Description
Brand & Integrated Marketing Manager responsible for driving brand voice consistency and creating powerful campaigns. Join a mission-driven apparel brand celebrating confidence in small-chested women.
Responsibilities:
- Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination from clear creative briefs to seamless final execution
- Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals
- Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution
- Support on the ground as needed for content creation, campaign shoots and experiential activations
- Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness
- Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity
- Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative
- Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches
- Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize
- Deliver customer insights through data, research, interviews, and surveys to inform strategies
- Own campaign and launch recaps, delivering insights and recommendations to optimize future performance
- Translate performance data into actionable strategy across channels
- Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities
- Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals
- Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns
Requirements:
- Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos
- 4+ years of brand marketing or integrated marketing experience at a beloved, social-first, ecommerce consumer brand
- Proven experience driving campaigns that are emotionally resonant and commercially successful
- A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
- Highly curious, proactive, and creative, and can quickly adapt relevant cultural trends and conversations into powerful brand moments
- Strong organizational, communication, collaboration and project management skills
- Creative visual and verbal storyteller who can capture the heart of a brand
- Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
- Comfortable with challenging the status quo and proposing wild ideas *that might just work*
Benefits:
- Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
- Company matched 401K plan up to 3%
- Generous paid time off program including flexible PTO days, federal holidays, and sick days
- Flexible remote workplace
- Paid parental leave for qualifying employees
- Monthly wellness stipend
- Annual company-wide offsite
- Have a huge role in the growth of a company with a meaningful mission
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