Category Insights Manager
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Job Description
Category insights manager driving Circana, ThoughtSpot, and research-based strategies for Dreyer’s Grand Ice Cream. Enabling sales teams and customers to grow the U.S. ice cream category.
Responsibilities:
- Drive total DGIC category leadership through insight-based data and research tools
- Develop, implement, and enable insights, category strategies, and data-based solutions for Category and Customer Managers
- Contribute to Commercial Planning through data- and research-based solutions, including total distribution point forecasting and reporting
- Improve selling capabilities and add customer value through analytics and insights
- Supplement Circana team training on tools, measures, and data analytics
- Identify, act on, and share category-driving insights and thought leadership
- Provide ideas and content for yearly planning and quarterly category calls with the Sales team
- Upskill the Account Associate team through data analytics and category insight training
- Develop and enable category strategies and insights to drive category and DGIC growth at key accounts
- Develop customer category strategies and stories for high-profile customer needs
- Enable category leadership insights and stories for the total ice cream category
- Incorporate brand objectives, growth drivers, category roadmap strategies, activation tactics, and new item plans into commercial planning
- Drive and enable financial reporting tools for the DGIC sales team
- Lead integration and development of Thoughtspot, R, Circana (IRI) Unify, MS Excel, and JD Edwards ERP into everyday business and commercial planning
- Serve as a data and insights resource for cross-functional teams
- Continuously check products in various stores and locations and provide retail-experience feedback
Requirements:
- Experience in a sales planning, sales operations or sales reporting role, and/or category management sales roles in CPG industry
- History in data management (IRI, Nielsen, ThoughtSpot, PowerBI, and other data sources) and insight building
- Proven ability to develop sound insights and strategies across multiple data points
- Commercial experience
- Highly developed collaboration and influencing skills
- Self-starter, results driven, entrepreneurial
- Knowledge of customer best practices, market intelligence, category/channel/shopper trends and shopper insight into actionable ideas
- BS/BA preferred
- Experience with Circana, Thoughtspot, primary/secondary research, internal financial reporting/tools
- Experience with R, Circana (IRI) Unify, MS Excel, and JD Edwards ERP system
Benefits:
- Remote work arrangement
- Equal opportunity employer
- Diversity-valuing workplace
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