Channel Sales Manager
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Job Description
Channel Sales Manager driving distributor training, inventory, merchandising, and engagement. Growing welding product sales and portfolio adoption across Kansas, Missouri, and Iowa.
Responsibilities:
- Drive performance across top distributor partners
- Strengthen training, inventory, and merchandising execution
- Deepen distributor engagement and grow sales
- Increase share in key channel positions and expand adoption of the full portfolio
- Connect enterprise strategy to branch-level execution
- Create and deliver training strategies, role-based multi-year roadmaps, and coordinated training sessions
- Integrate selling skills into product certification programs
- Optimize product placement, consolidate vendors, expand merchandising opportunities, and improve inventory metrics including turnover, GMROI, dead-stock reduction, and fill rate
- Lead strategic distributor engagement plans, including Quarterly Business Reviews, annual feedback cycles, and relationship building across organizational levels
- Leverage promotions, contests, and marketing funds to increase distributor focus and execution
- Track and analyze performance data to optimize distributor effectiveness and strengthen relationships
- Deliver measurable growth in revenue, new product development adoption, opportunity pipeline health, distributor satisfaction, and channel alignment
Requirements:
- Bachelor’s degree in marketing, business, or related discipline, or equivalent experience
- Experience in channel sales, distributor management, or leading training programs
- Demonstrated expertise in inventory metrics and sales program adoption
- Ability to contribute to the design and delivery of structured, role-based training programs
- Skill in driving alignment from enterprise leadership through branch-level execution
- Excellent communication, relationship-building, and analytical skills
- Data-driven mindset with ability to interpret KPIs and evaluate return on investment (ROI)
- Willingness and ability to travel overnight up to 50% of the time
- Working knowledge of welding processes and products preferred
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